Go where
the fish are.
Fresh bait, straight-shooting reports, and the kind of local know-how that turns a day on the water into a story worth telling.
The 2026 striped bass migration is moving — stop in for the latest report, fresh bait, and a rig that matches the conditions.
Read the report ↗Good days start with good intel.
We’re more than a tackle counter. We’re the place to hear what’s moving, what they’re hitting, and what you should tie on next.
From live and fresh bait to the gear you forgot to pack, our crew has been helping anglers make the most of New Jersey’s waters for more than three decades. Come walk the shop, ask a question, and leave ready.
Advice shaped by the water outside our door.
Fresh bait and the gear to match the bite.
Everything you need for the next cast.
Reports, charters, safety resources, and a few of Pete’s favorite ways to spend a day outside.
2026 Bass Migration
Follow the season, see what’s working, and get the local read before you launch.
Read the reportPete’s Charters
From New Jersey to Cancun, follow the big-fish stories and plan a trip of your own.
See the chartersBe safe out there
Use our pre-launch checklist and boating safety resources before you leave the dock.
Check the listStories start on the water.
There’s the early alarm, the cold coffee, the first cast — and then there’s the moment the line comes tight.
Our favorite thing is helping you get to that moment. Whether it’s a striped bass run close to home or a bucket-list trip with Pete in Cancun, we’ll point you toward the right plan.
“Selling live and fresh bait is challenging at times. Perfect? No. But darn close.”— The Atlantic Bait & Tackle crew
See the stories behind the shop.
The same Atlantic Bait & Tackle videos, now easy to watch without leaving the page.
The magic of fishing
Fishing in Cancun
Good water. Better memories.
Your next fishing story is closer than you think.
Stop in for a report, a handful of fresh bait, or just a quick question. We’ll get you pointed in the right direction.